Launched in 2003, SIGN CHINA has become a globally recognized event, often referred to as the "Oscar" event for advertising print, sign and digital signage industries, attracting visitors from over 100 countries for 15 years.
In 2025, SIGN CHINA expanded with a new Shenzhen edition, complementing the Shanghai event. The dual exhibitions in March (Shenzhen) and September (Shanghai) will target the mid-to-high-end sign and print market, with Shenzhen co-locating with Digital Printing China, LED CHINA and Digital Signage China.
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